Post by account_disabled on Dec 31, 2023 7:08:20 GMT
In addition, it creates a personality and a coherent image of our company, product or service in the eyes of consumers, whose opinions on various portals are increasingly important in the semi digital world. Olins says that by choosing specific brands, we define ourselves because they act as a kind of "associative and informational shortcut" and can speak to like minded people around the world with just a symbol. Ba Even Aristotle wrote that the most important thing is the correct use of metaphor.
Branding is not just a logo However, it is worth pointing out here the separateness between a brand and a trademark , which makes it possible to distinguish the product and services of a given enter Phone Number List prise from those created by competitors. A trademark can consist of words, letters, numbers, symbols, signatures, shapes or sounds and it's not just about recording the pronunciation of the brand name. On the other hand, a given brand is distinguished by its functional and emotional values. Examples of your brand's functional values include convenience, quality, and ease of use, and your brand's emotional values include ambition, joy, and independence.
To sum up the brand itself is not only what we see the logo, typography or the rest of the visual identification system or what we read a slogan or a copywriter's creation based on the brand's communication vision. branding, which itself goes much deeper and gives direction to what emotions should accompany the previously mentioned elements , what values the company would like to interest its potential customers. This is what a strong brand is in the minds of the members of the branding agencies that design it a showcase that we pull out of our subconscious drawer every time we open Milka instead of Wedel on a rainy day, because it is understanding and kind. Either we put on Nike shoes because we want to win or we write an article on a MacBook because we value the creativity and vision that Steve Jobs has been telling through the years with his personal branding.
Branding is not just a logo However, it is worth pointing out here the separateness between a brand and a trademark , which makes it possible to distinguish the product and services of a given enter Phone Number List prise from those created by competitors. A trademark can consist of words, letters, numbers, symbols, signatures, shapes or sounds and it's not just about recording the pronunciation of the brand name. On the other hand, a given brand is distinguished by its functional and emotional values. Examples of your brand's functional values include convenience, quality, and ease of use, and your brand's emotional values include ambition, joy, and independence.
To sum up the brand itself is not only what we see the logo, typography or the rest of the visual identification system or what we read a slogan or a copywriter's creation based on the brand's communication vision. branding, which itself goes much deeper and gives direction to what emotions should accompany the previously mentioned elements , what values the company would like to interest its potential customers. This is what a strong brand is in the minds of the members of the branding agencies that design it a showcase that we pull out of our subconscious drawer every time we open Milka instead of Wedel on a rainy day, because it is understanding and kind. Either we put on Nike shoes because we want to win or we write an article on a MacBook because we value the creativity and vision that Steve Jobs has been telling through the years with his personal branding.