Post by account_disabled on Dec 24, 2023 9:50:04 GMT
The possibility given to each advertiser to make themselves visible to buyers or consumers who have never heard of them. Why this situation? I experienced this again a few days ago when I asked a digital marketing “expert”, who asked me for my Google Analytics stats and access to my Google Webmaster to find out on which keywords a site was already generating traffic and offering continue to create content on these keywords. Keywords on which the site is already positioned and without wondering for a second about the real relevance of these keywords on the market.
In addition, we notice quite often (for the moment, it is systematic in the companies we Email Data have met, but I take some precautions not to generalize from our customer cases), that there is a gap sometimes substantial between the vision that advertisers have of their markets and the reality of their markets. Particularly in BtoB, the brands we met know little about their online markets. In addition, the way they talk about their products or services does not always correspond to the way buyers or consumers search for their products or services. Finally, they often completely ignore their online competition, imagining either that.
Online competition is the same as offline competition. online competitors are not really competitors. as there are large advertisers in their markets, the online space is saturated and it is impossible to position yourself there. Result: we throw money out the window. For what? because we make content on themes for which there is no demand. because we make content on product A, which the market calls B. because we invest heavily in themes where there is no real competition. because we invest moderately in themes where competition is very strong and in which we would have to invest heavily to succeed in positioning ourselves.
In addition, we notice quite often (for the moment, it is systematic in the companies we Email Data have met, but I take some precautions not to generalize from our customer cases), that there is a gap sometimes substantial between the vision that advertisers have of their markets and the reality of their markets. Particularly in BtoB, the brands we met know little about their online markets. In addition, the way they talk about their products or services does not always correspond to the way buyers or consumers search for their products or services. Finally, they often completely ignore their online competition, imagining either that.
Online competition is the same as offline competition. online competitors are not really competitors. as there are large advertisers in their markets, the online space is saturated and it is impossible to position yourself there. Result: we throw money out the window. For what? because we make content on themes for which there is no demand. because we make content on product A, which the market calls B. because we invest heavily in themes where there is no real competition. because we invest moderately in themes where competition is very strong and in which we would have to invest heavily to succeed in positioning ourselves.